Advertising

Demographics, demographics, demographics... that's what advertising is all about. Reaching the correct people is the only thing that matters. Until now, the traveler has been a hard demographic to reach. Until now, the lobby brochure was the only way to reach this segment. A segment, by the way, with significantly more expendable income compared to the average TV viewer. Traditional advertising such as broadcast TV or radio reaches virtually every demographic. One problem concerning this is advertisers reach a large group of people who aren't the target market. With HoteleGuide for example, travel-oriented advertisers reach only travelers. And national brands reach people from around the country with enough expendable income to make a difference... no need to pay for viewers who can't improve the advertisers' bottom line!

Another drawback to traditional broadcast advertising is distractions. Those distractions include 200+ TV channels at home (hotels typically have no more than 36), kids and family, chores, etc. In a hotel room, distractions are limited and advertising has a better chance of being seen and heard. This means more effective national branding. Studies show the first thing 95 percent of hotel guests do after entering their room is turn on the television. And when they change a channel, they almost always hit the channel-up button. For this reason, HoteleGuide is positioned as close to, but above the barker channel (that's the pay-per-view movie channel that's automatically displayed when the TV is turned on). This specific channel placement of HoteleGuide ensures the maximum number of viewers as quickly as possible. In hotels featuring HoteleGuide, front-desk personnel indicate a virtual elimination of calls from guests asking about TV programming. This indicates the usefulness and the effectiveness of HoteleGuide.

For more information concerning advertising, email us at advertising@htg-tv.com.